The second half of the full day of May 27, May 26, 2008, will move from “how you can be and work” (with Teo Härén) to “who you are, what you stand for and what your driving forces are”. In other words – your Personal Brand.
It is time to unfold the last set of workshop hosts in the events on this side of the summer season (where introductory dialogue already have begun with potential names for the Autumn season!): Thomas Gad and Anette Rosencreutz.
Thomas and Anette are world-recognized branding experts and consultants both for corporates, organizations and companies, as well as for private high-profile and public persons, and working through their own consultancy firm BrandFlight with offices and partners in London, Moscow, Stockholm, Hamburg, Paris and Johannesburg to name a few.
Together they have authored “Managing Brand Me – how to build your personal brand” (Momentum/Pearson, 2002), where they continue from Tom Peters who coined the “Brand You” concept – in answering how.
Thomas Gad is a very inspirational and experienced branding authority, with more than 20 years’ experience of communication and brand-building. He has worked on brand development, communication and advertising for some of the best known companies in the world, including, Nokia (where he coined one of the most famed brand taglines in contemporary culture, “Connecting People”), Nordea, SAS, Ericsson, Procter & Gamble, Compaq, Microsoft, Skogaholms, Kista Science City, City of Stockholm and Visma (former SPCS). Thomas Gad has developed a unique 4-dimensional method of creating, transforming and maintaining brands and published this in the bestselling book “4D Branding”, with a foreword by Sir Richard Branson (Financial Times/ Prentice Hall, London 2001), and also works today with a personal coach for corporate leaders.
Anette Rosencreutz is a brand strategist specialized on personal branding. She is an experienced brand- and communications expert, also with a big experience of fast-growing entrepreneurial businesses, but has also worked with companies such as Ericsson, Swedish Foreign Ministry, Europolitan Stores (now Telenor) and Visma (formerly SPCS). She has a wealth of practical experience in stimulating change, both with organisations and as a personal coach to public persons. With a background in psychology, advertising and copywriting she has experience with cultural change in connection with mergers and acquisitions. Anette Rosencreutz now combines her experiences of brand building, marketing and personal development in the work of Personal Branding.
Together they will deliver a workshop on building your personal brand in four dimensions – on how to increase strength and clarity both in your personal networking and professional role.
As they say, their concept of personal branding is “a million miles away from ‘what color suit should I wear’ – /…/ this is for smart, intelligent and aspirational professionals”.
In short.
Be smart. Be you. Be (t)here!
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More on their topic and all other workshops will be presented in separate blog posts.
Next blog post will be about the event series host and initiator, with a short note on the “intro-active kick-off session” the 5th of May, 2008, Anders Abrahamsson.
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