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The first intended offline event tomorrow is postponed on public demand.
Many who wanted to come was stuck in the “approaching the end of season”-deadline race, and most people could only attend the breakfast seminars beginning Friday May 30, not the full two-day event tomorrow and the day after (Monday/Tuesday, May 26-27). Of this reason we will run the full two-day workshop beginning next Fall beyond the vacations for a full-fledged inspirational event, and focus only the breakfast seminars before the vacations.
The decision was made after some deep conversations with the key stakeholders: the speakers and the core YouFlow ambassadors and team-members, who all look forward to make the event with renewed power beyond the vacation time – targeting the beginning of September. Give us one week or two, and we will return with new dates!
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UPDATE: Checking with one key client here in Norrköping, a suggestion is made to target third or rather fourth week of September, 2008. Stay tuned with new dates posted separately in a blog post to come.
Reflowing the Event – after a strategic conversation and discussion, including Richard Gatarski himself, last Monday, the decision was made to make it a two-day event 26-27 May, since many who expressed interest for the big events outside the Locality of Norrköping was forced to choose in between one of the two big days, and since we did not want that to be an option for a non-option, we decided to move the May 5 program to May 26 for the over-night possibilities and developing a better flow. You cannot experience the one without the other, as we also concluded with in the team. Each and every one of the four work-shops have different clues in the detective search what YouFlow is and can be, and to leverage the collective and collaborative wisdom in the development, it has been transformed into an “all or nothing” event, especially giving room for informal off-plenary flows the night in-between, Monday 26 beyond 5pm. This night session will be facilitated using a special meeting format uniting the fun with the development!
Flow On!
Stay tuned for new details!
The second half of the full day of May 27, May 26, 2008, will move from “how you can be and work” (with Teo Härén) to “who you are, what you stand for and what your driving forces are”. In other words – your Personal Brand.
It is time to unfold the last set of workshop hosts in the events on this side of the summer season (where introductory dialogue already have begun with potential names for the Autumn season!): Thomas Gad and Anette Rosencreutz.
Thomas and Anette are world-recognized branding experts and consultants both for corporates, organizations and companies, as well as for private high-profile and public persons, and working through their own consultancy firm BrandFlight with offices and partners in London, Moscow, Stockholm, Hamburg, Paris and Johannesburg to name a few.
Together they have authored “Managing Brand Me – how to build your personal brand” (Momentum/Pearson, 2002), where they continue from Tom Peters who coined the “Brand You” concept – in answering how.
Thomas Gad is a very inspirational and experienced branding authority, with more than 20 years’ experience of communication and brand-building. He has worked on brand development, communication and advertising for some of the best known companies in the world, including, Nokia (where he coined one of the most famed brand taglines in contemporary culture, “Connecting People”), Nordea, SAS, Ericsson, Procter & Gamble, Compaq, Microsoft, Skogaholms, Kista Science City, City of Stockholm and Visma (former SPCS). Thomas Gad has developed a unique 4-dimensional method of creating, transforming and maintaining brands and published this in the bestselling book “4D Branding”, with a foreword by Sir Richard Branson (Financial Times/ Prentice Hall, London 2001), and also works today with a personal coach for corporate leaders.
Anette Rosencreutz is a brand strategist specialized on personal branding. She is an experienced brand- and communications expert, also with a big experience of fast-growing entrepreneurial businesses, but has also worked with companies such as Ericsson, Swedish Foreign Ministry, Europolitan Stores (now Telenor) and Visma (formerly SPCS). She has a wealth of practical experience in stimulating change, both with organisations and as a personal coach to public persons. With a background in psychology, advertising and copywriting she has experience with cultural change in connection with mergers and acquisitions. Anette Rosencreutz now combines her experiences of brand building, marketing and personal development in the work of Personal Branding.
Together they will deliver a workshop on building your personal brand in four dimensions – on how to increase strength and clarity both in your personal networking and professional role.
As they say, their concept of personal branding is “a million miles away from ‘what color suit should I wear’ – /…/ this is for smart, intelligent and aspirational professionals”.
In short.
Be smart. Be you. Be (t)here!
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More on their topic and all other workshops will be presented in separate blog posts.
Next blog post will be about the event series host and initiator, with a short note on the “intro-active kick-off session” the 5th of May, 2008, Anders Abrahamsson.
It is time to unfold the second name from the list of keynote speakers and workshop leaders in the YouFlow event series: Teo Härén.

A long-standing and enduring advocacy for creativity and how to unleash it, especially in business contexts, is the hallmark for Teo Härén and his twin brother Fredrik. A position that rendered them the prestigeous swedish Speaker of the Year Award 2006, from the swedish Eventakademin (“Event Academy”), called “Narren” (a mini-statue in the Oscar fashion – “the Fool” or the “clown”, a little Harlequin-type in the Swedish cultural history). The first time the prize was shared the same year of two persons :).
Motivation (my translation):
“Few speakers make more speeches than Teo and Fredrik; Teo averages 180 speehces the last years. Fredrik has managed almost 1 000 speeches the last six years in more than 20 countries. /…/But the reason that Teo and Fredrik Härén should win the title Speaker of the Year is that they inspired hundreds of thousands of people all over the country to dare to think different during their creativity speakers. They burn to transfer the message about the value in developing your creativity. They get the swedish people to dare a little bit more. Or as one headmaster recently stated after one of their speeches: ‘When you heard the brothers Härén, you change as a person’”.
Do you dare to change? Then, this is a workshop for you.
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The topic, besides creativity, that has been returning in the speeches of Teo the last years beyond the publishing of the related book, is the concept of “Here-working”, in swedish Härarbeta. In short, it means “work where you work at your best”. If it means to work on a terrace in Sri Lanka, at the top of a castle in Scotland, or at the closest pillow-floor-equipped café around the corner of your regular office block – work there. There is an obvious connection to the creativity-at-work message and “here-working”.
For our YouFlow workshop he has promised to deliver a workshop with an exposé of here-working; then, now – and in 2020.
I will return more to Teo’s ‘härarbeta’/'here-working’ paradigm when the topics of respective workshop are presented in more detail during the course of the coming days, together with the final title of his contribution.
Short bio: Teo Härén is general manager at Interesting.Org, the first idea broker firm in Europe, founded 2000. He has evaluated more than 30 000 ideas during his years as an idea manager of Interesting.org. During the course of the years, the books, speeches and workshops have been more intense and dominating the business.
In summary. If you want an idea evaluated, Teo is probably the right person to ask!



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