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At the kick-off of this event series, the intention is to get the whole thing in the flow through an “interactive introduction”, or in short – Intro-Active, with me, Anders Abrahamsson, the initiator of the event series.
In the core of my activity stands an idea, a concept – “sustainopreneurship”, or sustainability entrepreneurship, and this concept is reflected by some activity areas, related to different expressions of the concept, in development of it, in applied (inter)action, in its proliferation. A graphical illustration of how these activities relate is presented as an interactive conceptual map with active links reached through my personal homepage http://www.andersabrahamsson.info. You can also read about these different expressions of lines of activity at the dedicated presentation page here at the blog.
But this event series is not about this topic, really. It is rather about the experiences gathered along the way in these lines of activity, that I want to share, merely related to an approach, a “how” aspect of getting you and your message out there in the contemporary challenging environment, where I bring some invited friends and collegues in with their respective expertise shared with different biases and in-depth workshops covering related topics.
The first part of the session is trying to grasp some aspects of the “Landscape of Challenges”, using some tales and narratives, some factual fragments, some models of characterizing the challenges and the environment they occur in, collected with a “macroscope, camera, PC and notebook”.
An interactive networking coffee break follows, an extended break to empower the flows in the audience, before joining again for the second session: “Identity and Networking – YouFlow in Practice”, presenting some central concepts explored through the event series, and also the first round of invited workshop session hosts.
The second half of the full day of May 27, May 26, 2008, will move from “how you can be and work” (with Teo Härén) to “who you are, what you stand for and what your driving forces are”. In other words – your Personal Brand.
It is time to unfold the last set of workshop hosts in the events on this side of the summer season (where introductory dialogue already have begun with potential names for the Autumn season!): Thomas Gad and Anette Rosencreutz.
Thomas and Anette are world-recognized branding experts and consultants both for corporates, organizations and companies, as well as for private high-profile and public persons, and working through their own consultancy firm BrandFlight with offices and partners in London, Moscow, Stockholm, Hamburg, Paris and Johannesburg to name a few.
Together they have authored “Managing Brand Me – how to build your personal brand” (Momentum/Pearson, 2002), where they continue from Tom Peters who coined the “Brand You” concept – in answering how.
Thomas Gad is a very inspirational and experienced branding authority, with more than 20 years’ experience of communication and brand-building. He has worked on brand development, communication and advertising for some of the best known companies in the world, including, Nokia (where he coined one of the most famed brand taglines in contemporary culture, “Connecting People”), Nordea, SAS, Ericsson, Procter & Gamble, Compaq, Microsoft, Skogaholms, Kista Science City, City of Stockholm and Visma (former SPCS). Thomas Gad has developed a unique 4-dimensional method of creating, transforming and maintaining brands and published this in the bestselling book “4D Branding”, with a foreword by Sir Richard Branson (Financial Times/ Prentice Hall, London 2001), and also works today with a personal coach for corporate leaders.
Anette Rosencreutz is a brand strategist specialized on personal branding. She is an experienced brand- and communications expert, also with a big experience of fast-growing entrepreneurial businesses, but has also worked with companies such as Ericsson, Swedish Foreign Ministry, Europolitan Stores (now Telenor) and Visma (formerly SPCS). She has a wealth of practical experience in stimulating change, both with organisations and as a personal coach to public persons. With a background in psychology, advertising and copywriting she has experience with cultural change in connection with mergers and acquisitions. Anette Rosencreutz now combines her experiences of brand building, marketing and personal development in the work of Personal Branding.
Together they will deliver a workshop on building your personal brand in four dimensions – on how to increase strength and clarity both in your personal networking and professional role.
As they say, their concept of personal branding is “a million miles away from ‘what color suit should I wear’ – /…/ this is for smart, intelligent and aspirational professionals”.
In short.
Be smart. Be you. Be (t)here!
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More on their topic and all other workshops will be presented in separate blog posts.
Next blog post will be about the event series host and initiator, with a short note on the “intro-active kick-off session” the 5th of May, 2008, Anders Abrahamsson.
It is time to unfold the second name from the list of keynote speakers and workshop leaders in the YouFlow event series: Teo Härén.
A long-standing and enduring advocacy for creativity and how to unleash it, especially in business contexts, is the hallmark for Teo Härén and his twin brother Fredrik. A position that rendered them the prestigeous swedish Speaker of the Year Award 2006, from the swedish Eventakademin (“Event Academy”), called “Narren” (a mini-statue in the Oscar fashion – “the Fool” or the “clown”, a little Harlequin-type in the Swedish cultural history). The first time the prize was shared the same year of two persons :).
Motivation (my translation):
“Few speakers make more speeches than Teo and Fredrik; Teo averages 180 speehces the last years. Fredrik has managed almost 1 000 speeches the last six years in more than 20 countries. /…/But the reason that Teo and Fredrik Härén should win the title Speaker of the Year is that they inspired hundreds of thousands of people all over the country to dare to think different during their creativity speakers. They burn to transfer the message about the value in developing your creativity. They get the swedish people to dare a little bit more. Or as one headmaster recently stated after one of their speeches: ‘When you heard the brothers Härén, you change as a person’”.
Do you dare to change? Then, this is a workshop for you.
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The topic, besides creativity, that has been returning in the speeches of Teo the last years beyond the publishing of the related book, is the concept of “Here-working”, in swedish Härarbeta. In short, it means “work where you work at your best”. If it means to work on a terrace in Sri Lanka, at the top of a castle in Scotland, or at the closest pillow-floor-equipped café around the corner of your regular office block – work there. There is an obvious connection to the creativity-at-work message and “here-working”.
For our YouFlow workshop he has promised to deliver a workshop with an exposé of here-working; then, now – and in 2020.
I will return more to Teo’s ‘härarbeta’/'here-working’ paradigm when the topics of respective workshop are presented in more detail during the course of the coming days, together with the final title of his contribution.
Short bio: Teo Härén is general manager at Interesting.Org, the first idea broker firm in Europe, founded 2000. He has evaluated more than 30 000 ideas during his years as an idea manager of Interesting.org. During the course of the years, the books, speeches and workshops have been more intense and dominating the business.
In summary. If you want an idea evaluated, Teo is probably the right person to ask!
As mentioned in the first post and in the about page, this blog is an ongoing companion to to the offline events related to the themes covered by this blog. A tag cloud to grasp some key terms will be presented, so there it will be reflected in a snapshot.
From talk and words, to action: It is time to introduce the first keynote speaker – Richard Gatarski.
Quote from his About from his Weconverse blog;
“Dr. Richard Gatarski (born in 1958) pursues his mission “to help us discover, understand and develop social and technological movements”. Closest to his heart lies an idea to help designing the best start in life for our children – where “school” is not the solution.
As a speaker Dr. Richard Gatarski is experimenting with new, inspiring, and mutliple threaded forms of presentations – by some referred to as digital storytelling. The results are thought-provoking illustrations of contemporary life. Richard brings togheter seemingly unrelated subjects, such as meaningfulness, schooling, business and computerization, into an emotionally touching sphere of thoughts. He achieves this by providing insightful demonstrations together with critical reflections. The audience meets issues such as social media, kids as consumers, school branding, a post PC world with artificial market actors and customer conversations in Web 2.0 worlds. Richard’s aim is to offer the audience both subtle and mind blowing insights, sometimes in a provocative fashion, that stimulate exciting conversations.”
[read the full bio over at his blog]
His interactive workshop this time will cover e. g. social media, web 2.0, what it means for me, you and us, and challenges for the contemporary marketing communicator in the networked age. The final title for his exciting contribution will be presented in the full program at the separate and dedicated page here on the event blog, when all speakers have been introduced through separate postings the coming days. You can also trace the emerging speaker presentation page in the event flow.
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